What is Content Writing/article writing in digital marketing

What is Content Marketing / Article Writing? 

Content marketing / Article writing is an expression often mentioned when discussing digital marketing. It’s often used in so many different contexts. It can be tough to understand what it really means. Let us clear the meaning of Content Marketing.

The great thing with content marketing is that anyone can do it. Once you lock in on the type of content you feel most comfortable creating you can do it. Content marketing is the use of any type of media as a tool for increasing exposure and sales for your company or organization.

The media is anything that has been created like blog posts, articles, videos, images etc. What you are reading right now is a form of content. It can be in long form or very short. The overall purpose of content is to make a statement in a way that is compelling and attractive to your preferred audience. When you are using content for marketing purposes, you want to include some kind of call to action that encourages people to do something. You can be asking them to click a link, make a call, or simply share the information.

The most important thing to remember when you are using content marketing is to focus on providing value. You are not creating a commercial.

While commercials are a form of content, they are one sided. Their purpose is solely to sell. When you use content as a marketing tool, your purpose is to educate, inform and engage people with the goal of turning them into customers.

It is not about direct sales, it is about using information to show customers and potential customers that your company can provide value they need to enhance their lives in some way. It is an indirect sales method that can turn customers into consistent clients. By sharing content, you are encouraging a

form of two way communication. Not only do you want people to become customers, you want them to become an active community of clients that use your company/blog consistently.

The reason you have been hearing about content marketing is that businesses are starting to recognize that communicating with customers is much more beneficial.

You put together messages and images you think people will like and you send them their way. People tend to tune out advertisements so you have to do more of it to make an impact. If you are able to contribute to their desire for knowledge and information, you won’t be tuned out.

This is why content marketing should be used by all businesses, especially in the digital space. 

You have the opportunity to connect with your audience in a way that is meaningful. You have the opportunity to help soothe their thirst for knowledge while providing a product/service to back it up.