Internet Marketing Research Tools

Internet Marketing Research Tools 

You cannot provide the best products or services to your customers without knowing what they need. And for that, market research is crucial. As a business owner, you should always aim to supply products and services that help your customers. The right tool can help you analyze the market and growth of your business. But finding the best instrument from the abandons of online tools can take a lot of your time and money.

FREE MARKET RESEARCH TOOLS

Google Trends - Google Trends is a free-market research tools. Use it to look for specific keywords, subjects, and phrases that have gained interest over a specific period of time. You enter a phrase to calculate how much it was searched for in proportion to the total number of searches done on Google over the recent years. Google Trends has features like real-time data, pointing out the latest trends, a simple and easy user interface, and easy to navigate. And it's totally free.

Statista - Statista is one of the best market research tools for building an online statistic in market research. Statista even helps you to get an assessment from business organizations and Govt institutions in different languages. Researching various industries helps you understand the nature of competition. Statista helps you discover the relative size of the industry, their average expenditure, and individual company expenditure. Statista has some amazing features including a statistics portal, research and analysis, content and information design, and e-commerce insights for your business. The basic plan of Statista for primary data and statistics is free to use. For a corporate account, you have to pay on monthly basis.

Tableau Public - Tableau Public is a free data visualization tool that lets you explore market research data with analytics and business intelligence. Using its mechanism, you can get a simple and intuitive visualization of rather complex data. Tableau Public can create interactive graphs and maps, create dashboards in minutes, highlight analysis, automatically connect Tableau Public to Google Sheets, include visualizations and automated mobile layout.

Google Analytics - Google Analytics is not a broader tool for providing market research entirely. But it can help you to analyze the traffic on your website and give you a complete picture of your visitors and their demands. Google Analytics features help you get, reporting traffic, tracking conversion, keyword guidance, reference of third parties, and custom dashboard.

Make My Persona – Make My Persona is one of the hub spots. This tool allows you to create a buyer persona by answering a series of questions based on existing market research. By using this tool, you can definitely find out more about your market. With Make My Persona, you can easily create a person, enjoy great form layouts. It comes with essential question series for users to understand and downloadable word documents. This tool is free.

Google Keyword Planner - Google Keyword Planner is a tool for basic keyword research. The main task of the tool is to look for the phrase or keywords that are related to your business. It allows you to find new keywords and get a detailed idea about how your audiences are searching for information within the market. Google Keyword Planner can research keywords, make suggestions for daily budget, show monthly search details, it has a column for new competition, and it can add new keywords to your existing campaigns. This tool is one of the free market research tools. 

Uber Suggest – Uber suggest is a simple tool for doing market research on keywords and content. All you have to do is input a phrase, and it will come up with a long list of additional keywords. You can log in to the dashboard and trace the ranking of your competitor's website for free. Features include an overview of the domain, top SEO pages, keyword ideas, content suggestions, and backlink data. Uber suggest is free to use.

Google Alerts - Google Alerts is one of the best free-market research tools you can use. You can set up email alerts to be notified of each new result in Google as per your needs. Google Alerts features like free notification, real-time alerts on keywords, track your competitors, link building, and easy-to-use.

Pew Research Center - This tool informs people about the issues, points of view, and trends shaping the world. It has a massive database of free inquiries in various fields. They conduct demographic research, content analysis public opinion polling, and other data controls social research. Its features are a smooth user interface, interactive charts, a research center, and of course huge database. You can use the tool for free through their website.

Implementing one or all of these will go a long way in helping you learn about your online business market. So take your time and get the best internet market research tool.