Make Money Through Facebook Advertisement

Make Money Through Facebook Advertisement

With Facebook, you can set your ads up so that they appear only to specific people, based on age, location, gender, interests, hobbies, or even based on the groups they have joined within the Facebook community.

How To Create Target Advertisement on Facebook ads

You will want to conduct market research so that you can accurately define your target market and develop ads that target specific segments of your market. Facebook implores a quality control system to ensure that the advertisements that run throughout their community stay within their guidelines. 

How To Improve Your Click-Through Rate

Your advertisements click-through rate plays an integral role in saving you money while boosting exposure and reaching out to your target market. It’s important to keep a pulse on your click-through rate so that you can correct any problems with your advertisement, or make adjustments to improve your overall Click through Rate.

One of the easiest ways of increasing your CTR is by creating a highly targeted advertisement. You want your ad to appear only to those who are within your target demographic while making sure that your advertisement's text or any images used to speak directly to your customer base. Consider split testing various advertisements within the Facebook community to determine what works best, based on your industry or niche market.

You should also pay attention to the times of day that your ads appear. You can choose to either run your ads consistently throughout the day or have them only appear at specific times (or even specific dates). Keep in mind the time zone of your target market, so that your ads are running based on the most active time of day or night. 

Stay Up To Date Within Facebook Guidelines

It’s important to understand how Facebook advertising channels work, and what is permitted as well as what is not allowed within the marketplace.  

Bid Control Facebook Daily Ads

One of the most important aspects of setting up an effective Facebook advertisement is in the maximum daily bid that you are willing to pay.  The higher your daily bid, the more exposure your ad will receive. You want to start off with a lower bid if you are just getting used to advertising with Facebook, and increase your maximum daily bid as you fine-tune your advertisements for maximum results.

When you create an advertisement with Facebook, they will suggest a maximum bid based on your advertisements focus and target market based on your personal configuration and preferences.

CPC VS Impression Based Ads

With Facebook, you can develop advertisements where you either pay for impressions or based on the number of clicks your ad receives. If you are just getting started with Facebook advertising, I recommend choosing cost per click (CPC), so that you can accurately test your advertisements, while paying only for responses rather than just views.

You can always change your advertisement format to impression-based later on in the events you wish to test out alternative options.