How to get Digital Marketing Jobs?
Let us with the different types of digital marketing jobs. You can find a variety of jobs such as digital marketing managers, SEO executives, social media marketing, search engine marketers, email marketing, content marketing, inbound marketing and conversion rate optimization.
If you are just starting your career in a digital marketing job, you can get an expert in one of these domains and just get started. You can either be an SEO expert, email marketer, mobile marketing. You can also get social media marketing and content marketing. If you start learning, you can easily get a job or start your career as a digital marketer. You can either be an SEO expert, you can be an email marketer, you can be a content marketer or even a social media marketer. Even the interviewer might not be expecting you to know all these skills. You just have to master some or even one of them.
Suppose you have an interest in
SEO (Search Engine Optimization) then you should know everything about SEO. Such as on-page SEO, off-page
SEO, backlinks, anchor text, link distribution, and domain authority, etc. If
you are going with only one skill, make sure you know a lot about it. You can read my previous blog - where I mentioned the internet marketing tools CLICK HERE
So let's start with how to create a digital marketing resume. One of the biggest mistakes people make when updating resumes is that they send the same resume to all companies. Let's say you have expertise in SEO and social media marketing. But if you are applying for SEO related job, then you need to emphasize your SEO-related abilities. Maybe an SEO-related project you've done or an SEO strategy you've implemented on your website that has given some kind of result like a case study on your own website and then you have to think from the employer's point of view. If he is looking for an SEO candidate, he doesn't care whether you know anything about social media marketing. Also, you have to understand that the interviewer may not be reading every line of your resume. He will first scan your resume and search for certain keywords related to the job profile. So if you're applying for an SEO-related job, some SEO-related projects you've done, maybe an internship, will be looking at any projects you've done, make sure you know your skills and your requirement of the job. Prepare your resume accordingly. Here are some things you need to focus on in your digital marketing resume.
The first is the formatting. You have to make sure that your resume is following the correct format. It has proper bullet points, proper indentation, no grammatical mistakes, and also the length of your resume should not exceed one page. A company always looking for practical experience. So if you have done any kind of internship or employment, make sure you indicate it properly. Also mention your job responsibilities at your previous company, or your internship and what kind of projects you were involved in. This will give the interviewer a good idea of your abilities. Instead of focusing more on what you did in your college or your extracurricular activities, focus on the requirement of the job.
If the job is all about social
media marketing, what exactly have you done that deals with social media
marketing? There are many places to find digital marketing jobs. If you are
looking for a digital marketing job, having an internship on your resume will
greatly increase your chances of getting a job. As the company hiring you, no
one wants to spend money on training you. So if you did an internship, you
already have some practical experience. It's an advantage for the company. To
find internships, you can sign up for various websites like Internshala, LetsIntern,
and HelloIntern. In addition, you will find that the digital marketing industry
is booming, so you will find plenty of internship opportunities. But before
finalizing the internship, make sure that what kind of work you are doing in
the internship. Try going to an internship where you will get a broader view of
digital marketing. You are getting an overview of all the different domains not
only specific to domains like SEO but also social media marketing, paid advertisement, etc. Also, work actively in your internship, don’t take your internship as a
way to get a certificate
Know the essential keys to work in a digital marketing job. Your focus should not be just on getting a job. Instead, you should invest in increasing your knowledge, enhancing your expertise, enhancing your practical experience, or different digital marketing strategies.
Once you complete your
internship, you can post your resume on various websites like Naukri.com,
Linkedin.com, monstor.com, Times Jobs. There are many different websites where
you can find digital marketing jobs. Also, make sure your profile is complete, so add your key
skills, and complete your profile. The more complete your profile, the higher
your chances of getting your profile and the higher your chances of getting a
good job.
Apart from this, you can directly
go to the company’s website. You can also make a list of companies that work in
the field of digital marketing, and then you can send them directly to their
website. Most of these websites have a "Career" section which may
contain the email ID to which you can send your resume. You can also find
different people working in these organizations, and ask them to refer you.
If the organization is large,
it may have a referral program. So if a person refers you and if you get
selected, he will also be awarded some monetary compensation, so it is a
win-win for both of you. You can also use Facebook groups to get jobs.
Here are the best steps for a digital marketing job interview.
First, do research about the company. Don't go unnecessarily, take it seriously. And create job-worthy resumes. Don't create resumes for all companies. You have to first research the company, look for their requirement, their job description and then prepare your resume. As I told you earlier the interviewer will scan your resume and look for keywords related to your job profile. So if you have those keywords in your resume then you are more likely to get questions related to them. Follow basic interview etiquette of smiling, dressing well, being a good listener, etc. Also, write the name of your website in the resume. Your website is your online asset, so make sure you mention it in your resume.
I hope you will follow and
practice everything given in this article. This way the interviewer will know that
you have not only the theoretical knowledge but also the practical expertise
for him/her.
These are some tips from my side
to get a digital marketing job. Thanks for the pleasure of reading. Best of Luck.
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